Marketing of a STB


I was browsing Telia’s, a Swedish company selling broadband and cable-tv services, website and noticed that they were now selling a new set-top-box (STB). This new box is apparently five times faster then their previous boxes and has built-in bluetooth.

STB marketing

That’s all good but in order to sell you do of course have to mention that this new box has a whopping 1 GB of RAM and no less than 256 MB of flash memory! That certainly makes all the difference when deciding whether to buy this new box or not…